Ready-made courses

Sales & Marketing Suite

110 modules

We offer cutting-edge sales training and techniques to help your team achieve off-the-chart results. Don’t settle for “good enough.” We’ll design the ultimate sales training program for your organization, establish a strong sales culture, and equip your team with the latest strategies for successful sales calls.

Our Sales & Marketing curriculum focuses on the customer-facing skills and behaviors needed to work effectively with prospects, customers, & clients, enabling your team to sell more in less time. These are designed for executives, managers, supervisors, and emerging employees who want to become more effective at leading both themselves and others.

The Sales & Marketing courses are divided into five sections, each featuring interactive tutorials, Application Activities, and Knowledge Checks. These resources will equip your team to translate knowledge into immediate, actionable results.

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Course language:
ENG
Price:
Call
Description

1. PROSPECTING 

  • Psychology of Prospecting  
  • Prospecting Campaigns
  • Telephone/Voice Mail Return
  • Warm Call Referral Prospecting
  • Dealing with Indifference 

2. QUALIFYING 

  • The “Big Five” Qualifiers  
  • Categorizing/Organizing Leads
  • Buying Influencers and Complex Sales
  • Sales Funnel for Advancing Sales
  • Developing Buying Interest 

3. BUILDING RAPPORT 

  • Greetings and Introductions  
  • Business Etiquette and Customer Care
  • Building Trust and Respect
  • Confidence in Any Situation
  • Building Positive Relationships 

4. MANAGING A SALES TEAM 

  • Best Practices for Sales Managers 
  • Overcoming Challenges
  • Developing A Sales Process
  • Setting And Tracking Goals
  • Building And Structuring Your Sales Team

5. QUESTIONING SKILLS 

  • Introduction to STēR Questions 
  • Pinpointing Needs
  • Finding Problems
  • Building Needs
  • Questions that Sell for You 

6. LISTENING SKILLS 

  • Authentic Listening Introduction 
  • Increasing Concentration
  • Building Curiosity
  • Gaining Clarity
  • Critical Listening 

7. PRESENTATION SKILLS 

  • Planning Persuasive Presentations 
  • Preparing Presentations that Sell
  • Practicing for Perfect Delivery
  • Presenting with Impact
  • Preventing Mistakes and RX for Anxiety 

8. PRODUCT & PROCEDURAL KNOWLEDGE 

  • Introduction to Product & Procedural Knowledge 
  • Competitive Knowledge 
  • Building Credibility
  • Developing Expertise  
  • Industry Trend Resource 

9. CONTACT MANAGEMENT 

  • Customer Relationship Management  
  • Sales Force Automation
  • CRM Implementation
  • Customer Experience Management
  • Managing Customer Expectations

10. INFLUENCE TECHNIQUES 

  • Appropriate Use of Power 
  • Six Influence Techniques
  • Getting Others to Follow Your Lead
  • Credibility: Maximizing Core Influence
  • Win-Win-Negotiation 

11. NEGOTIATION SKILLS 

  • Intro to Negotiation and Strategy  
  • Planning Effective Negotiations
  • Opening Win-Win Discussions
  • Exploring Win-Win Alternatives
  • Reaching Agreement and Tactics 

12. RESOLVING CONCERNS 

  • Psychology of Objections and Concerns 
  • Preventing Objections and Concerns
  • Steps for Handling Objections
  • Resolving Objections Scripts
  • Resolving Concerns in Large Sales 

13. STRESS MANAGEMENT 

  • Stress for Success 
  • Stress Management Techniques
  • Resiliency
  • Balancing Home and Career
  • Preventing Job Burnout 

14. CONFIRMING/ CLOSING SALES 

  • Psychology of Confirming Sales 
  • How to Ask for the Business
  • Increasing Closing Ratios
  • Confirming Different Buyer Styles
  • Getting to Yes 

15. FOLLOWING THROUGH 

  • Upselling Opportunities 
  • Preventing Buyer’s Remorse
  • Email Etiquette Follow Through
  • Customer Feedback and Satisfaction Surveys
  • Keeping Customers for Life 

16. BUILDING REFERRALS 

  • Psychology of Building Referrals 
  • How to Ask for Referrals
  • Quick Results Referral Techniques  
  • Strategic Referral Techniques
  • Networking Your Way to the Top 

17. TIME AND TERRITORY MANAGEMENT 

  • Sales Effectiveness 
  • Sales Efficiency
  • Sales Scheduling SMART
  • Pic Territory Management: PLAN
  • Pic Territory Management: IMPLEMENT
  • Pic Territory Management: CONTROL

18. SOCIAL MEDIA MARKETING 101 

  • Introduction To Social Media Marketing
  • Top Channels and Best Practices for Each Platform
  • How To Use Hashtags for Beginners
  • Defining Your Audience and Voice
  • How To Create a Social Media Strategy

19. SOCIAL MEDIA MARKETING 201 

  • How To Use Content Buckets for Social Media Planning 
  • Boosting Social Media Engagement
  • Why People Unfollow Brands on social media
  • Metrics To Monitor social media  
  • Creative Content Ideas for social media 

20. MARKETING FUNDAMENTALS: GETTING STARTED GUIDE 

  • Marketing Foundations 
  • Key Elements of Marketing & What Is a Marketing Plan
  • Understand Your Goals, Audience and Position
  • Determine A Course of Action
  • Implement And Track Marketing Analytics Introduction 

21. A GUIDE TO BRAND IDENTITY AND STRATEGY 

  • Why Is Brand Important? 
  • Story Telling and Visual Brand Essentials
  • Developing Your Brand Personality
  • Brand Positioning and Messaging
  • Considerations & Strategy for Rebranding 

22. COMPREHENSIVE EMAIL MARKETING GUIDE 

  • Introduction To E-mail Marketing 
  • Getting Started
  • Drafting Effective Emails
  • Email Design & Avoiding Spam Filters When Sending Emails
  • Analyse And Measure Effectiveness 
List of lessons
01.
PROSPECTING 
02.
QUALIFYING
03.
BUILDING RAPPORT
04.
MANAGING A SALES TEAM
05.
QUESTIONING SKILLS
06.
LISTENING SKILLS 
07.
PRESENTATION SKILLS 
08.
PRODUCT & PROCEDURAL KNOWLEDGE 
09.
CONTACT MANAGEMENT 
10.
INFLUENCE TECHNIQUES 
11.
NEGOTIATION SKILLS 
12.
RESOLVING CONCERNS 
13.
STRESS MANAGEMENT 
14.
CONFIRMING/ CLOSING SALES
15.
FOLLOWING THROUGH
16.
BUILDING REFERRALS
17.
TIME AND TERRITORY MANAGEMENT 
18.
SOCIAL MEDIA MARKETING 101 
19.
SOCIAL MEDIA MARKETING 201 
20.
MARKETING FUNDAMENTALS: GETTING STARTED GUIDE 
21.
A GUIDE TO BRAND IDENTITY AND STRATEGY 
22.
COMPREHENSIVE EMAIL MARKETING GUIDE 

Our Clients

NatAero
Judicial Academy
NALED
Faculty of Law
Strauss
Merkur
Skills inc
Book your wedding day
Hispa
Agency for Traffic Safety
National Academy for Public Administration
IPMA
3Bank
Wiener Stadtische
Center for European Policies
European Council
OSCE
UNDP
Lukoil
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